The Gulf brand was born in 1901 with the oil discovery in Spindle Top, Texas. The Texas Fuel Company (Texaco) and Gulf Oil formed to develop the 100K / Barrels Per Day (BPD) well. In 1928 Gulfpride®, “The world’s finest motor oil”, was introduced. By 1949 under the long and successful leadership of William Larimer Mellon Gulf Oil was in 8th place among the largest manufacturing companies in the United States.
During the mid century Gulf invested in exploration, production and marketing programs. Innovative programs helped to drive Gulf’s growth rate during this time period to twice that of the United States as an economic entity.
In 1984 Gulf was sold to the Chevron Corporation and Gulf International gained the rights to the brand outside of the United States. In 1986 Cumberland Farms acquired the rights to the Gulf Oil brand from Chevron in the eleven northeast states and in 1999 executes and agreement with the American Refining Group (ARG) to market and sell the Gulf branded lubricants. In 1993 the Gulf Oil Limited Partnership was formed after Cumberland Farms entered into a joint venture with Catamount Petroleum, LP. In 2005 Cumberland Farms acquired the company in full and under the guidance of a strong leadership team they set out to “reinvent” the brand.
In 2010 Gulf Oil acquired all the rights to the Gulf brand in the United States and Nu-Tier Brands was created to assume all the sales and marketing responsibilities related to Gulf Lubricants. In 2015 Chelsea Petroleum Product Holdings, LLC, and affiliate of ArcLight Capital Partners, LLC purchased Gulf Oil Limited Partnership from Cumberland Farms, Inc. With over 2,400 fuel stations nationwide and over 20 branded lubricant distributors in the 11 northeast states Gulf Oil Limited Partnership and Nu-Tier Brands, Inc. continue to grow with a commitment and tradition of quality products and friendly service.
Over the past 6 years Nu-Tier Brands has continued to grow the Gulf Lubricants brand by a expanding the products and package styles available in our line of engine oils, transmission fluids, gear oils, grease, industrial and specialty fluids. Enjoy exploring our full line of Gulf products and please contact us to learn more about our programs and services.