Media
Drumming up the latest.
August 2023
New Product Line
Gulf Full Synthetic High Mileage Motor Oil
Nu-Tier Brands is excited to announce our recently added Full Synthetic high mileage motor oil. This exceptional formula not only provides superior engine protection and performance but also addresses the unique needs of engines with over 75,000 miles. Our new formulation is engineered with enhanced wear additives, detergents and
seal conditioners to safeguard critical engine components.
March 2023
New Product Line
EcoHaromny
Gulf Lubricants, a renowned player in the lubricant industry, is excited to introduce a new line of environmentally friendly lubricants called EcoHarmony. These products are designed for customers who seek high-performance, non-toxic lubricants that can save you money in cleanup costs and fines. EcoHarmony lubricants are engineered with a Bio-Synthetic Formulation, which is a combination of bio-based and synthetic base oils. This innovative formulation not only provides excellent lubrication but is also readily biodegradable, making them the perfect choice for environmentally sensitive areas.
February 2023
Relocation to East Greenbush, NY
East Greenbush, NY – Nu-Tier Brands Inc., a full line supplier of Gulf and Ecose brand lubricants, greases, metal cutting fluids, and specialty chemicals, announced its relocation from Tulsa, Oklahoma to East Greenbush, New York today. The move reflects the company’s continued growth and commitment to serving its customers with the highest level of quality lubricants matched with its distributor-focused market approach.
Click Here to read full press release —> Relocation – Press Release
October 2022
Caterpillar Product Comparison
Our engineers formulated these premium lubricants for use in a wide variety of CAT applications. With many years of digging, pushing and mining in the field, you can feel confident your CAT equipment will be protected by one of the finest lubricants.
For unmatched performance & protection, choose Gulf Lubricants. View the CAT Product Comparison Guide to ensure you choose the right Gulf lubricant and protect your hard-working equipment today! Click Here —> Caterpillar Product Comparison
February 2022
Gulf Grease
For unmatched performance or protection, choose Gulf Greases. Premium performance features make our grease an excellent choice when it comes to applications with contaminated environments (water, dust), extreme operating temperatures and heavy loading. To view our offering that was engineered with your applications in mind, click here —> GREASE
September 2021
Gulf Lubricants Product Offering
Nu-Tier Brands is pleased to announce the introduction of several new products for 2021. These premium formulated lubricants are engineered to provide outstanding performance and long term dependability. To see a list of our complete offering, please click HERE to view our new pamphlet!.
March 2021
COVID-19 Letter
These are truly unprecedented times. We at Nu-Tier have repositioned and fully equipped our staff to keep themselves, their customers, and their customers’ businesses running as efficiently and effectively as always. Read more >
November 2018
Introducing TRANSCREST Tractor Hydraulic Fluid
Nu-Tier Brands is pleased to announce Gulf “Universal” Tractor Fluid will have a new name, TRANSCREST® Tractor Hydraulic Fluid, a premium, multifunctional fluid made for better-preforming, high-powered farm tractors and many other off-highway industries. Read more >
September 2018
Introducing 5 Quart
Easy Pour Jug
Nu-Tier Brands is pleased to announce that several of our most popular motor oils are now available in convenient 5 Quart easy pour plastic jugs. Read more >
July 2018
Gulf PureDEF Diesel
Exhaust Fluid (DEF)
What is PureDEF? is premium Diesel Exhaust Fluid (DEF) formulated with 32.5% purified urea and 67.5% ultra pure deionized water. It is engineered for use in modern diesel engines with Selective Catalytic Reduction (SCR) technology to significantly reduce nitrogen oxide (NOx) content in diesel engine exhaust streams. Read more >
May 2018
New API Service
Category SN Plus
Nu-Tier Brands will be utilizing this new, advance SN Plus chemistry in our passenger car engine oils. Read more >