History of Nu-Tier

In 2009 Gulf Oil Limited Partnership was exploring strategies and potential partners that would be able to invest, align and grow the lubricants brand to match their expanding nationwide terminal, retail and commercial fuel business. They found that partner in Paul Rudolph and a small group of individual investors and created Nu-Tier Brands, Inc. in 2010.

Nu-Tier Brands is fairly new however the combined lubricant management, sales, marketing, technical, operational and customer service experience of the team is well over 150 years. Over the past six years the business has grown year on year adding over 200 products and package styles to the portfolio. This trend will continue and only get stronger with the introduction of the ECOSE® brand in 2016.

Nu-Tier Brands also has strong additive, base oil, blending and packaging relationships that provide products that exceed industry standards, are American Petrolium Institute (API) licensed, original equipment manufacturer (OEM) approved and warranted. Product availability through six source points provides customers with flexible, reliable service and quality products and packages at competitive pricing.

Please explore our web site and contact us to learn more about Nu-Tier Brands. We would like to become your lubricant partner of choice.